nsmediac1

1. Masthead – Blocked at the top – separate from main image.
2. Coverline and Puff – Apple Genius – large text. One main article, smaller articles in smaller text with app icons. Puff – overlapping with an article name. to stand out
3. Apple Genius-coverline

6. Mac users, be your own tech guy with Apple tech

7. coverline and puffs and masthead- and imagery of a product somewhere on the page

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When looking at the cover for Apple Genius, the first apparent symbol is the use of colour, which brings connotations of happiness. It is also used to stand out from its competition on a crowded shelf, which is often dark or plain in tech magazines. The masthead features the list of bolded writing” Mac Format” often visibly seen as plain and big and taking up majority of the space on the top head of the magazine which is separating itself apart from the main imagery of the magazine, additional detail to specifiy is how Mac is being set up in a larger font than the format word which addresses how Mac users are eligible with Mac devices and often would reinvest themselves in buying the magazine if seen in similar fonts.

Cover line and Puff includes Apple Genius- consisting of a large text labelling it as “Be your own Apple Genius”, often aligning with the meaning of being your own expertise in the field of Apple technologies, as the term “Apple Genius” actually is used to describe Apple fixers, a place shop people go to get their devices fixated. Moving up with the analysis of this magazine, the image mode of address clusters it with what the reader wants to see, such as a MacBook device on the bottom hand of the magazine paper, or when situated next to the masthead, featured in smaller shapes, a MacBook neo. The layout of the magazine is clean, raw and polished rather than a contrast of it being unevenly distributed. To specify, the magazine engages the audience through the use of it’s house style, and use of texts, such as bolder, bigger mastheads and cover lines grabbing attention of readers in first sight while still leaving space for the products, though in a magazine, the main purpose is in selling the physical paper but not in products despite the main topic being discussed in the magazine cover is based on Apple devices.